Hi, I'm William. I help health and wellness brands grow through strategic storytelling.
From Network Television to Wellness Brand Strategy
Storytelling That Drives Trust, Visibility, and Conversions
At Foxdale Digital, we fuse two powerful disciplines:
Broadcast-quality video storytelling and conversion-driven content strategy—tailored exclusively for the health, fitness, and wellness industries.
🎥 From Network Television to Wellness-Focused Strategy
With 20+ years in network television production—including roles as a lighting director, camera operator, audio tech, and producer—I learned firsthand how to grab attention, create emotion, and tell stories that stick. From live studio broadcasts to on-location shoots, I mastered crafting messages that land.
That same precision and narrative instinct now drive everything we produce at Foxdale Digital—from wellness explainer videos to YouTube scripts to brand storytelling campaigns.
What started as collaborative projects with local wellness businesses has evolved into a full-service creative strategy studio helping coaches, gyms, and health-forward brands scale with high-impact content.
✍️ Writing That Builds Authority and Drives Action
I'm also a certified digital marketer with credentials from SEMrush, HubSpot, Google, and ACE Fitness, paired with a degree in Literary Fiction Writing. This blend of creative storytelling and strategic insight means our deliverables aren’t just “well-written”—they’re engineered to rank, convert, and build lasting authority.
We specialize in:
- White papers that position you as a trusted expert
- Video scripts optimized for engagement and storytelling
- SEO content built to climb rankings and earn trust
- Email funnels designed to nurture relationships and drive sales
Every project we take on is:
✅ Backed by strategy
✅ Tailored for the wellness space
✅ Crafted with your voice, audience, and goals in mind
🧠 The Foxdale Philosophy
We’re not a content mill—and never will be.
We don’t rely on soulless AI fluff or templates.
Everything we create is original, intentional, and strategic.
Whether you’re a Pilates studio looking to scale, a fitness coach launching a new offer, or a health brand entering new markets, we translate your expertise into content that:
- Builds search visibility
- Earns trust and credibility
- Converts your audience into clients
🎯 Experience That Delivers Results
- 20+ years in Network TV & Video Production
- Certified in SEO, Digital Marketing, and Fitness/Nutrition
- Founder of Foxdale Digital & JiuJitsuHealth.com
- Certified by SEMrush, Google, HubSpot, ACE Fitness, W3Cx, and more
If you’re a wellness brand—or an agency representing one—looking for smarter, sharper content that connects and converts.