Detailed Service Terms & Addendum

Scope and Pricing for Different Website Sizes

1. Tiered Pricing Structure

• Basic Paid SEO Audit:
  • Covers up to 25 pages
  • Ideal for small websites or startups
  • Price: $500
• Standard Paid SEO Audit:
  • Covers up to 50 pages
  • Suitable for medium-sized businesses
  • Price: $800
• Premium SEO Audit:
  • Covers up to 100 pages
  • For larger businesses with extensive content
  • Price: $1,200
• Enterprise SEO Audit:
  • Custom package for websites over 100 pages
  • Includes all features plus tailored solutions
  • Price: Custom quote based on site size and complexity

2. Per-Page Pricing Beyond a Set Limit

Offer a base price for auditing up to a certain number of pages and then charge an additional fee per page beyond that limit. For example:

• Base Price: Covers up to 50 pages at $800
• Additional Pages: Billed at $10 per page beyond the initial 50 pages

3. Large or Complex Websites

Custom quotes suggested for websites exceeding a certain size (e.g., over 150 or 200 pages). This will assess the site's complexity and the depth of analysis required and provide a fair price based on the actual workload.

Comprehensive Full SEO Website Audit

Service Overview: An in-depth SEO audit covering technical, on-page, and off-page SEO, with a full analysis of keywords, content quality, backlink profile, and user engagement metrics. Administrative access to the website will be required.

Scope of Work

• Website Size:
  • Up to 25 pages: Basic Audit
  • Up to 50 pages: Standard Audit
  • Up to 100 pages: Premium Audit
  • Over 100 pages: Enterprise Audit (Custom Quote)
• Included in All Audits:
  • Technical SEO analysis (site speed, mobile responsiveness, crawlability)
  • On-page SEO review (meta tags, headings, keyword optimization)
  • Content audit (quality, relevance, duplication)
  • Internal linking structure evaluation
  • Backlink profile analysis
  • User experience and engagement metrics
  • Competitor and market analysis
  • Comprehensive report with actionable recommendations

Pricing

• Basic Audit (up to 25 pages): $500
• Standard Audit (up to 50 pages): $800
• Premium Audit (up to 100 pages): $1,200
• Enterprise Audit (over 100 pages): Custom Quote
  • Additional Pages: For websites exceeding package limits, additional pages are audited at $10 per page.

Revisions

• One round of revisions or clarifications on the report is included.
• Additional revisions or requests for deeper analysis will be billed at $X per hour.

Payment Terms

• 50% deposit due upfront, with the remainder due upon delivery of the final report.
• Payments for additional services or pages will be invoiced separately.

Timeline

• Expected completion varies by package:
  • Basic Audit: Within 10 business days
  • Standard Audit: Within 15 business days
  • Premium Audit: Within 20 business days
  • Enterprise Audit: Timeline provided with custom quote
• Client must provide requested access and materials within 5 business days to avoid delays.

Client Responsibilities

• Provide all necessary access to the website's CMS, analytics tools, and any other relevant platforms.
• Respond to information requests and provide feedback within 3 business days to ensure timely completion.

Communicating with Clients

• Initial Consultation: Discuss the size and complexity of the client's website to determine the appropriate package.
• Website Crawl: Offer to perform a preliminary site crawl to accurately assess the number of pages before finalizing the quote.
• Transparent Pricing: Clearly explain how the pricing scales with the size of the website and any additional fees for extra pages or services.

Additional Considerations

• Define 'Page' Clearly: Specify what counts as a page (e.g., main pages, blog posts, product pages) to avoid confusion.
• Flexible Options: Allow clients to choose which sections of their website they want to prioritize if budget constraints exist.
• Bulk Discounts: Consider offering discounted rates per page for websites significantly larger than average to remain competitive.

Example Pricing Table